A global utility company with a focus on digital innovation had a track record of slow-to-market launches that didn’t always meet customers’ needs. While account teams stay close to their customers, the one-on-one, needs-based conversations weren’t a particular focus for them. Their conversations didn’t generally involve innovation ideation.
The client was challenged to understand their customers’ needs, pain points and possible solutioning to meet those needs, in addition to bridging internal customers’ desires and motivations for developing and bringing to market possible innovation offerings.
Aspirant conducted a full-scale Design Thinking project to understand internal and external customer needs. By starting with comprehensive interviews, we developed journey maps and personas for customer groups and conducted a hybrid workshop to ideate on ALL customers’ needs, pain points and possible solutioning.
We then worked with external customers to cocreate concepts that would meet some of their digital innovation needs. We tested four distinct concepts in Digital Discovery® among internal and external customers to attain both quantitative and qualitative understanding of concept attractiveness and potential for Go To Market (GTM).
July 19, 2023
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