Grow Your Business With Knowledge

The usual suspects are the employees who are generally in management roles, known well to the leadership, or are located conveniently to participate in an interview. This results in them interviewed repeatedly for insight into business challenges or when planning a new strategy. While they do provide valuable insights, there is also a tremendous amount of knowledge available from overlooked stakeholders that ends up being missed. These diverse points of view often uncover valuable information that leads to better solutions for our clients.

By asking a variety of people to participate in the initiative, there is far more buy-in for the solution than when they are excluded. It is common for objections to be raised during an implementation of an initiative when a person, department, or location was not asked for their insight into the business challenge or to participate in crafting the solution.

These interviews can be used in advance of workshops or longer, face-to-face interviews to uncover topics that can then be explored deeper. This process quickly highlights the most common themes and general sentiment as well as enabling outlier topics to present themselves. These topics, which may never have surfaced during a workshop or interview, can be discussed in more detail with other stakeholders, if appropriate, and lead to richer solutions than otherwise possible.