Aspirant Logo - White

Collaboration and Alignment Drives Superior Creative Campaigns

Marketing & Innovation

The Challenge

A global technology company with a focus on healthcare needed help to create a clear brand story for the consumer to understand the benefit of the brand and to bring the brand position to life. The teams responsible for the brand needed to translate consumer insights into a designed customer brand experience that brought the brand positioning to life and provided a seamless brand experience for the customer. Ultimately, they needed a way to maintain consistency with the customer journey.

The Solution

We developed and facilitated a brand experience workshop with internal teams. It started with an overview of opportunities and challenges with the brand. Using the research, the teams translated the brand into an experience flow that helped capture the most influential touchpoints in the client’s brand journey. The teams worked to identify and change key customer challenges and generate solutions. They created concepts and compelling stories to fix brand challenges and a brand experience playbook for the future.

The Results

  • Gained alignment and support among local / global business leads, category teams, and client agency partners.
  • Created action plan to include parallel path activities to meet the launch date.
  • Increased the quality of creative output and created compelling communication.
  • Strong consumer concept tests and in-market performance of new campaigns.
  • Actualized sales that surpassed projections.
Michele is Aspirant's Director of Marketing & Innovation, and is a senior marketer and facilitator with 25 years of extensive experience in brand management, strategy development, Design Thinking, and innovation. She works with various corporations and non-profit businesses as a consultant to help them grow their business through strong strategy, marketing plans, and skills development. She has worked with companies in the Fortune 100 and Global 1000 as well as mid-sized companies in a range of industries, with a focus on healthcare.

Related posts