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In 2017, Aspirant launched the Connection of Hope campaign to address domestic abuse. We introduced our strategy to key Pittsburgh business and community leaders at a meeting in Nova Place, seeking their input to maximize our impact.
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Aspirant and the Women’s Center & Shelter of Greater Pittsburgh (WC&S) launched the new RUSafe mobile app and other life-saving resources. The City of Pittsburgh proclaimed the day "Connection of Hope Day". Over 225 attendees participated, aiming to raise awareness and recruit volunteers for domestic violence intervention.
Aspirant and WC&S hosted "Corporate Champions Against Domestic Violence." Attendees learned about the cause, the RUSafe app, and ways to involve their companies in protecting employees. Guest speakers included representatives from the Pittsburgh Mayor's Office, Burson Cohn & Wolfe, and Koppers, Inc.
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The initiative, titled “Aspire to Your Full Potential,” was started in 2020 and provides WC&S with funds to assist women and children gain freedom from abuse through transition-related expenses, including: relocation fees, transportation costs, moving expenses, education, legal fees, utilities, furniture, and even security systems. We created a video featuring our President & CEO, Mike McClaine, and WC&S' CEO/President, Nicole Molinaro, discussing the initiative.
For over 45 years, Women’s Center & Shelter of Greater Pittsburgh has been a leader in providing safety, shelter, support, and guidance to all survivors of domestic violence.
Part of the Connection of Hope campaign includes Aspirant developing apps to provide education and early intervention in domestic violence. We started with RUSafe, a safety assessment app developed for Women’s Center & Shelter of Greater Pittsburgh, in 2012. Rooted in our experience with RUSafe, we have been working with the Vodafone Foundation since 2015 to develop and launch the Bright Sky app across the globe. Aspirant has been deeply involved in the marketing strategy of the Bright Sky launch in the United States (2023), ensuring that the app and website safely reaches those that need it most.
Visit brightskyus.org to learn more and become an advocate.
