A global utility company’s Digital and Innovation group was looking to better understand the needs and specific attribute inclusions of a potential solution they were looking to either “build or buy” for launch in the next 18-months.
The client needed to understand the needs, wants, and unaddressed challenges of those individuals who would ultimately utilize and accept the solution, which must address the internal financial and marketing objectives. Additionally, the solution needed to meet end-user functionality and asset offerings expectations.
Aspirant conducted a full-scale Design Thinking project to understand internal and external customer needs. We started with internal interviews and then, transitioned to talking to the “boots on the ground” — the ultimate end-user of the offering.
We took that information and developed journey maps and personas for both customer groups and conducted a virtual workshop to ideate on ALL customers’ needs, pain points, and possible solutioning attributes and inclusions. The workshop led to specific concept testing with external customers on this idea, and three more, to ensure an ongoing pipeline of innovative solutions.
July 19, 2023
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