A nearly $1 billion foodservice provider was seeking new ways they could expand brand awareness and increase customer engagement, including mobile capabilities to engage and provide value to their customers. They also wanted to continue the engagement beyond the download through capabilities such as personalized promotions/coupons, notifications, and two-way customer communication.
Aspirant worked with the client to understand customer needs and useful analytics to improve their experience and the client’s own business outcomes. We then used this research to create an app that provided useful capabilities to the end user, including menus, notifications, coupons, geotargeting, and customer service surveys. It also provides a management portal for the client to update app content, including coupon delivery, push notifications, in-app messages, and spotlight features.
A mobile experience solution that provided better engagement with the customer.
A streamlined interface for data segmentation and campaign management.
More channels for collecting customer feedback.
Increased ability to drive sales to specific locations in real-time during slow periods using targeted notifications.
Increased richness of data analytics for business decisions.
Joe is an Insights & Innovation Consultant who focuses on business strategy and operational excellence. He has a background in finance / management and is currently immersing himself in the world of data science and Artificial Intelligence.