A global healthtech company identified a strategic opportunity to elevate their customer’s experience. A changing market was slowly moving the customer away from the clinical superiority that the company has relied on for so long. By identifying the new needs of the customers, the company would be able to retain their market leadership and grow. The Aspirant team was challenged to clearly define what a strong end-to-end customer experience should look like, demonstrate the impact of elevating customer experience within the company, and create a scalable, sustainable customer experience strategy and plan.
Aspirant's Marketing & Innovation team took a two pronged approach to the research, examining the customer experience and the employee experience. Interviews and surveys with customers, influencers, and other vendors in the market identified a well-rounded view of the customer expectation. Internal interviews and surveys internally provided insights to where the customer experience could be enhanced. Digital Discovery, design thinking tools, and design thinking workshops were used to synthesize the data. This led to a customer experience strategy and related action plan for the company to implement.