Download our latest eBook for a comprehensive guide to evaluating your market position and strategy.

Do You Have a Clear View of Your Market?

Michele Petruccelli

You may know your company inside and out, but it is much more difficult to know the moving pieces in the industry around you. By industry knowledge, we don’t necessarily mean well-worn metrics like annual forecast demand or largest buyers, though these are important. ...

Read More

Three Web-Based Tactics to Get a Pulse on Your Place in the Market

Michele Petruccelli

Nearly every open market has a leader. Typically, the number two and three spots can also be strong positions for a firm to occupy, especially if the market is still growing. While these positions are said to all be “strong,” the correct strategy for increasing or maintaining market share will vary greatly from the 1st to 3rd position....

Read More
marketing & innovation


Aspirant - Design Thinking Process
marketing & innovation

How We Are Different

Our Marketing & Innovation practice partners with you to design your strategy and equip your teams with the skills they need to execute long-term, while keeping the consumer at the center of everything we do. This customer-centric design process goes from strategy followed by transformation and then execution to achieve top-line growth for you.


Michele Petruccelli

Director, Marketing & Innovation


The Design Thinking process is at the heart of everything we do and means working with our clients while focusing on what our end users are thinking about and doing.


Determine where your company stands in the marketplace versus the competition and the sustainability of your position by taking Aspirant’s CompetivEDGE Assessment.

marketing & innovation

Our Services


Consumer Insights

Interpreting trends in human behavior to increase effectiveness of a product or service while increasing sales.

Value Proposition Creation

Explaining how your product solves customers' problems more than competitors by offering specific benefits.

Brand Positioning

Differentiating your product or service from competitors and determining how it is percieved by customers.


A proprietary 4-step process for helping clients create a strategy and toolkit to beat the competition.

Channel/Distribution Strategy

Determining the appropriate distribution channels to expand the reach of your product or service and grow revenue.

SKU Optimization

Analyzing and deciding how to manage your SKU portfolio to better align with your strategies and objectives.


Brand Planning

Making sure your brand communications are consistent in all forms and congruent with your core brand values.

Brand Experience

Designing an experience that brings customers into a meaningful and lasting relationship with your brand.

Design Thinking

Understanding the user, challenging assumptions, and redefining problems to identify strategies and solutions.

Digital Marketing

Delivering your advertising via digital channels such as search engines, websites, social media, email, and apps.

Go-to-Market Strategy

Determining how your company will place offerings in the market to increase penetration and profitability.


Telling your brand, product, or service's story in a way that engages customers beyond typical marketing tactics.

Day-to-Day Operations

Interim Brand Management

Strengthening your executive team, leading organizational change, delivering a program, or filling in gaps.

Marketing Analysis

Studying your marketplace in order to formulate a strategy on how to run your business.

Digital Marketing Activation

Executing your digital marketing strategy and then evaluating marketing analytics and results.

Sales Analytics

Generating insights from sales trends, data, and metrics to set goals and forecast future sales.

Marketing Project Management

Balancing the creative and engaging components of marketing while being able to execute projects.

Implementation of Innovation

Implementing your new ideas while building the culture to sustain the creation of these ideas.