Focus on the Human Component to Maximize Impact
Our real-world expertise will help you overcome challenges at any stage of your marketing and / or innovation process. Whether you need to launch a new product, optimize your digital ecosystem, or reboot your innovation pipeline, we can support your organization at any level of engagement.
Starting with the customer, we ensure a thorough understand of the market context and marry that with deep customer insight before we delve into developing strong branding elements and help you to develop a strong brand strategy and compelling brand proposition.
Journey Mapping is an indispensable tool within our human-centered approach. When composed properly, it analyzes what stakeholders are doing, thinking and feeling to reveal the most impactful opportunities to drive growth.
We worked with cross-functional teams to better understand their current brand planning process and determine what worked and where there were opportunities for improvement. Based on the inputs, we designed a strategic approach for executing brand... Click to Read More
We facilitated collaborative, experiential workshops with multifunctional teams that included scientists, marketers, and consumers, to help to better articulate and visualize the brand benefit. The consumers described how the product made them feel,... Click to Read More
We created a two-day Competitive Scenario Workshop that pulled together their global and local brand teams as well as agencies. It included competitive immersion planning, which produced a competitive assessment, competitor SWOT analysis, strategy... Click to Read More
We created an effective process to manage the multiple agencies and established an atmosphere of collaboration that ensured all agencies understood the brand purpose, collaborated on the reason to believe in the promise of the brand, and aligned on... Click to Read More