Download our latest eBook for a comprehensive guide to evaluating your market position and strategy.
You may know your company inside and out, but it is much more difficult to know the moving pieces in the industry around you. By industry knowledge, we don’t necessarily mean well-worn metrics like annual forecast demand or largest buyers, though these are important. ...
Read MoreNearly every open market has a leader. Typically, the number two and three spots can also be strong positions for a firm to occupy, especially if the market is still growing. While these positions are said to all be “strong,” the correct strategy for increasing or maintaining market share will vary greatly from the 1st to 3rd position....
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Our Marketing & Innovation practice partners with you to design your strategy and equip your teams with the skills they need to execute long-term, while keeping the consumer at the center of everything we do. This customer-centric design process goes from strategy followed by transformation and then execution to achieve top-line growth for you.
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michele.petruccelli@aspirant.com
The Design Thinking process is at the heart of everything we do and means working with our clients while focusing on what our end users are thinking about and doing.
Determine where your company stands in the marketplace versus the competition and the sustainability of your position by taking Aspirant’s CompetivEDGE Assessment.
Interpreting trends in human behavior to increase effectiveness of a product or service while increasing sales.
Explaining how your product solves customers' problems more than competitors by offering specific benefits.
Differentiating your product or service from competitors and determining how it is percieved by customers.
A proprietary 4-step process for helping clients create a strategy and toolkit to beat the competition.
Determining the appropriate distribution channels to expand the reach of your product or service and grow revenue.
Analyzing and deciding how to manage your SKU portfolio to better align with your strategies and objectives.
Making sure your brand communications are consistent in all forms and congruent with your core brand values.
Designing an experience that brings customers into a meaningful and lasting relationship with your brand.
Understanding the user, challenging assumptions, and redefining problems to identify strategies and solutions.
Delivering your advertising via digital channels such as search engines, websites, social media, email, and apps.
Determining how your company will place offerings in the market to increase penetration and profitability.
Telling your brand, product, or service's story in a way that engages customers beyond typical marketing tactics.
Strengthening your executive team, leading organizational change, delivering a program, or filling in gaps.
Studying your marketplace in order to formulate a strategy on how to run your business.
Executing your digital marketing strategy and then evaluating marketing analytics and results.
Generating insights from sales trends, data, and metrics to set goals and forecast future sales.
Balancing the creative and engaging components of marketing while being able to execute projects.
Implementing your new ideas while building the culture to sustain the creation of these ideas.