Gaining Customer and Market Insight with Digital Discovery®

The Challenge

A UK-based company with over 150 years of experience within the health and wellness industry amid an effort to break into the US market but also struggling to keep pace with the future of retail.

Although the client had a growing fanbase within this new market, they needed to reconfigure their marketing and branding strategy while also addressing their products’ inconsistent pricing across several retailers.

The Solution

We leveraged Digital Discovery® to obtain meaningful feedback. We provided customers with an assessment and encouraged them to provide feedback about their favorite product, and how pricing changes would affect their buying decisions. Customer assessment responses were then analyzed using our AI tool, and a Power BI Dashboard was built to help convey our findings and insights to our client. Alongside our analysis of the customer assessment data, we also analyzed the client’s existing pricing data to further develop our quantitative understanding.

The Results

  • A better understanding of the client’s US market based on both quantitative and qualitative data.
  • Findings from both the customer assessment and pricing data helped to empower our client to tackle their challenge with a multi-faceted approach.
  • Results were used to define category growth opportunities within each channel of distribution and develop a channel segmentation strategy