Strategy for E-commerce Start-up

Strategy & Transformation, Mergers & Acquisitions

The Challenge

Our client, a private equity-backed D2C e-commerce pet food retailer, was looking to build a brand-new business. With extensive experience in pet food marketing and brand management, our client had identified an opportunity to differentiate their offering from competitors by highly personalizing the dog food shopping experience, but they were unsure what technology infrastructure was required to enable their business model, and needed assistance in the evaluation and selection of technology partners and solutions. Additionally, they were unsure how to plan and execute the implementation of these platforms and business processes.

The Solution

Aspirant began our engagement by helping our client to clearly define and document what capabilities were necessary to support their vision. From there, we were able to canvass existing technology platforms and solution providers, evaluate those solutions against needed capabilities, and ultimately recommend the best solutions for their business. After helping our client through the evaluation, selection, and contracting processes, we developed a detailed implementation roadmap to outline the workstreams and resources necessary to achieve their desired operating environment, and Aspirant led that execution effort through their go-live.

The Results

  • Client is live and in production with D2C retail business.
  • Business capabilities clearly aligned to technology solutions.
  • Implementation of e-commerce platform providing consumer-facing retail capabilities and interfaced with extensive micro-service applications.
  • Implementation of ERP platform for back-end financials and warehouse management.
  • Integration of e-comm and ERP platforms through middleware software.
  • Definition and mapping of key business processes within the context of new software tools.
Tim is an Engagement Manager with a deep history of success across a broad spectrum of business analysis, business architecture, strategic planning, and management roles. Detailed and analytical in his approach to problem solving, Tim has helped provide solutions to complex business challenges for clients across a variety of industries including healthcare, IT services and technology, and food service. Leveraging his experiences across a number of operational and strategic planning roles, Tim is passionate about helping clients address the gap between strategy and execution.

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