Filling ICU Nursing Roles in a Tough Talent Market

Talent Strategy & Acquisition

The Challenge

Our client, a not-for-profit healthcare organization based in Florida, has 10 facilities in talent markets where demand for experienced ICU nurses far outpaced supply. Rather than rely on a staffing company to fill these roles—which can inhibit employee engagement and lead to rapid turnover —they turned to Aspirant for help reaching top talent in their market.

The Solution

We deployed a team of expert researchers and callers to conduct lead generation and identification based on talent profiles in advance of a formal requestion. This proactive hiring approach saves the organization time, money and effort, helps to elevate the employer brand, and allows the network to be more agile and competitive for talent that can drive its success today, as well as in the future.


The Results

In 30 days, the healthcare network filled some of its most difficult nursing roles and saw better applicant flow across all requisitions. Today, using PowerSourcing® to manage the top of its recruiting funnel allows the healthcare network’s recruiters to quickly present and fill even their most difficult positions with top-tier talent who are aligned with the network’s needs, values, and goals.



Kathie Sandlin has worked in marketing and communications for over 30 years and has created award-winning brands and strategies for companies coast-to-coast. She specializes in employment brand and is an expert in EVP development. She is a passionate champion of women in leadership, and was the driving force behind Women Worth Watching, the first award program in American business media to recognize outstanding businesswomen and the cultures that promote their advancement.

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