Our client, $2.5 billion North American division of a global pharmaceutical and consumer products company, rapidly gained comprehensive input from its sales force to inform its long-term sales strategy. However, the company faced stiff competition from highly funded, well-known brands, which were determined to steal market share and sales. The client needed to develop a future-proof strategy that would help build its competitive advantage over the next three to five years.
We utilized our AI-based, Digital Discovery tool to rapidly interview over 200 sales representatives to gain their perspective on how the client could win in a challenging marketplace. Using machine-learning technology, the tool assimilated information from each interview and, with the support of Aspirant’s Insights & Innovation team, categorized and summarized results, performed sentiment analysis, and provided the consulting team with tangible insights to support final recommendations.
Delivery of core initiatives related to organizational agility, operational efficiency, and digital transformation.
Confirmation of key pain points and identification of new opportunities to inform strategic direction.
Increased engagement from the expert sales team, who saw their recommendations being put into action.
A high-level strategic roadmap centered with target initiatives related to organizational agility, operational efficiency, and digital transformation.
Tim is an Engagement Manager with a deep history of success across a broad spectrum of business analysis, business architecture, strategic planning, and management roles. Detailed and analytical in his approach to problem solving, Tim has helped provide solutions to complex business challenges for clients across a variety of industries including healthcare, IT services and technology, and food service. Leveraging his experiences across a number of operational and strategic planning roles, Tim is passionate about helping clients address the gap between strategy and execution.