Focus on the Human Component to Maximize Impact
Our real-world expertise will help you overcome challenges at any stage of your marketing and / or innovation process. Whether you need to launch a new product, optimize your digital ecosystem, or reboot your innovation pipeline, we can support your organization at any level of engagement.
Starting with the customer, we ensure a thorough understanding of the market context and marry that with deep customer insight before we delve into developing strong branding elements and help you to develop a strong brand strategy and compelling brand proposition.
Journey Mapping is an indispensable tool within our human-centered approach. When composed properly, it analyzes what stakeholders are doing, thinking and feeling to reveal the most impactful opportunities to drive growth.
What challenges are you facing?
Aspirant conducted a full-scale Design Thinking project to understand internal and external customer needs. By starting with comprehensive interviews, we developed journey maps and personas for customer groups and conducted a hybrid workshop to... Click to Read More
Aspirant conducted a full-scale Design Thinking project to understand internal and external customer needs. We started with internal interviews and then, transitioned to talking to the “boots on the ground” – the ultimate end-user of the offering.... Click to Read More
We worked with cross-functional teams to better understand their current brand planning process and determine what worked and where there were opportunities for improvement. Based on the inputs, we designed a strategic approach for executing brand... Click to Read More
We facilitated collaborative, experiential workshops with multifunctional teams that included scientists, marketers, and consumers, to help to better articulate and visualize the brand benefit. The consumers described how the product made them feel,... Click to Read More