Aspirant Blog

Competition Makes You Better

Competition Makes You Better

It’s easy for us to view competition as “the reason we can’t charge more.” However, if you only view competition through this lens, you will continue slashing your prices until you’re unprofitable. We must recognize that competition doesn’t only force companies to cut their prices (and profits)....

Wargaming in Business to Get a Competitive Advantage

Wargaming in Business to Get a Competitive Advantage

Staying Ahead of the Competition

There are several options in any organization’s toolbelt when it comes to identifying, targeting, and eventually selling to a key market segment. Most of these combine consumer feedback with meaningful data. However, if you find that competitors seemingly are always...

Three Web-Based Tactics to Get a Pulse on Your Place in the Market

Three Web-Based Tactics to Get a Pulse on Your Place in the Market

Nearly every open market has a leader. Typically, the number two and three spots can also be strong positions for a firm to occupy, especially if the market is still growing. While these positions are said to all be “strong,” the correct strategy for increasing or maintaining market share will vary...

Do You Have a Clear View of Your Market?

Do You Have a Clear View of Your Market?

You may know your company inside and out, but it is much more difficult to know the moving pieces in the industry around you. By industry knowledge, we don’t necessarily mean well-worn metrics like annual forecast demand or largest buyers, though these are important. Rather, we’re referring to a...

Are You Winning Your Marketplace, and Do You Know Why?

Are You Winning Your Marketplace, and Do You Know Why?

Keeping Your Competitors in CheckEveryone has competitors, and most companies think they have a good feeling for where they stack up against their competitors via tracking sales, viewing data, and other metrics. However, if your company is winning your marketplace, do you know why? And, more...

A Marketer’s View of Design Thinking and Why It Works

A Marketer’s View of Design Thinking and Why It Works

Design Thinking is Not Just for Design TeamsAs a career marketer with a great passion for innovation, I was very excited by and curious about the concept of Design Thinking when I first started to read about it. At the same time, I was a bit skeptical. It seemed to be perfect and logical for...