Aspirant Blog

New Strategy Challenges, Same Old Tools: The Business Model Canvas

New Strategy Challenges, Same Old Tools: The Business Model Canvas

New Problems, Same Old ToolsThere are a broad range of tools that companies use to create and execute strategy: from SWOT analysis to PEST models, from Porter’s 5 Forces to the Balanced Scorecard. They are all helpful in their own way, but the tools have not kept pace with today’s dynamic market....

What to Avoid in Your UX Software Design

What to Avoid in Your UX Software Design

Companies of all shapes and sizes have specific needs and specific goals, but what can sometimes be hard to figure out is a specific way to get there. In many cases software can help. However, the out-of-the-box piece of software may be limited, or even worse, fail to do exactly what you want it to...

Are You Winning Your Marketplace, and Do You Know Why?

Are You Winning Your Marketplace, and Do You Know Why?

Keeping Your Competitors in CheckEveryone has competitors, and most companies think they have a good feeling for where they stack up against their competitors via tracking sales, viewing data, and other metrics. However, if your company is winning your marketplace, do you know why? And, more...

A Marketer’s View of Design Thinking and Why It Works

A Marketer’s View of Design Thinking and Why It Works

Design Thinking is Not Just for Design TeamsAs a career marketer with a great passion for innovation, I was very excited by and curious about the concept of Design Thinking when I first started to read about it. At the same time, I was a bit skeptical. It seemed to be perfect and logical for...

Master Data Management: The Foundation of Analytics

Master Data Management: The Foundation of Analytics

Analytics and AI have dominated headlines for the past few years. Every company is talking about and fighting the wars in the trenches to bring in the talent to build out their capabilities. But how often is your company talking about their Master Data Management (MDM) strategy? Are you utilizing...