Aspirant Blog

Understanding and Meeting Customer Needs
Marketing & Innovation

Understanding and Meeting Customer Needs

Clayton Christensen, the business guru and Kim B. Clark Professor of Business Administration at the Harvard Business School, notes that of the 30,000 new products launched each year for consumers approximately 95% of them end up failing. That’s a high rate of failure by any measure. While nobody...

August 5, 2019 8:49:00 AM EDT

Competition Makes You Better
Marketing & Innovation

Competition Makes You Better

It’s easy for us to view competition as “the reason we can’t charge more.” However, if you only view competition through this lens, you will continue slashing your prices until you’re unprofitable. We must recognize that competition doesn’t only force companies to cut their prices (and profits)....

July 8, 2019 9:02:00 AM EDT

Wargaming in Business to Get a Competitive Advantage
Marketing & Innovation

Wargaming in Business to Get a Competitive Advantage

Staying Ahead of the Competition

There are several options in any organization’s toolbelt when it comes to identifying, targeting, and eventually selling to a key market segment. Most of these combine consumer feedback with meaningful data. However, if you find that competitors seemingly are always...

July 2, 2019 12:55:49 PM EDT

Do You Have a Clear View of Your Market?
Marketing & Innovation

Do You Have a Clear View of Your Market?

You may know your company inside and out, but it is much more difficult to know the moving pieces in the industry around you. By industry knowledge, we don’t necessarily mean well-worn metrics like annual forecast demand or largest buyers, though these are important. Rather, we’re referring to a...

June 7, 2019 10:20:07 AM EDT

What is Technical Debt
App Development & Integration

What is Technical Debt

Similar to financial debt, technical debt isn’t automatically bad. Well managed tech debt can bring your company great benefits. Basically, technical debt is the result of development teams who push to rush a project in a knowingly imperfect manner to achieve a deadline. It’s the result of a...

March 22, 2019 12:31:02 PM EDT

Tracking Goals Between Formal Progress Meetings
Organizational Effectiveness

Tracking Goals Between Formal Progress Meetings

 

It’s typical for companies to look at their goals’ progress on a quarterly basis. While this can be helpful, it results in having to wait 3, 6, even 9 months to make adjustments if you’re not making progress. So, now is always the time to think about your goals.

March 13, 2019 1:15:31 PM EDT

Establishing Benchmarks for your MDM Strategy Team
App Development & Integration

Establishing Benchmarks for your MDM Strategy Team

Strategically placed milestones and benchmarks can make a huge difference to the success of your Master Data Management team. All endeavors benefit from motivation. A large project that impacts your entire organization such as an MDM solution is no exception. You need to have some quick wins...

March 11, 2019 9:15:00 AM EDT