Aspirant Blog

Using Design Thinking in Business

Using Design Thinking in Business

Design Thinking has become a well-known approach for solving problems—used now in an array of industries and businesses—but it can mean a lot of different things in different contexts and to different people. The set of activities underpinning Design Thinking have traditionally been used for...

Understanding and Meeting Customer Needs

Understanding and Meeting Customer Needs

Clayton Christensen, the business guru and Kim B. Clark Professor of Business Administration at the Harvard Business School, notes that of the 30,000 new products launched each year for consumers approximately 95% of them end up failing. That’s a high rate of failure by any measure. While nobody...

Competition Makes You Better

Competition Makes You Better

It’s easy for us to view competition as “the reason we can’t charge more.” However, if you only view competition through this lens, you will continue slashing your prices until you’re unprofitable. We must recognize that competition doesn’t only force companies to cut their prices (and profits)....

Wargaming in Business to Get a Competitive Advantage

Wargaming in Business to Get a Competitive Advantage

Staying Ahead of the Competition

There are several options in any organization’s toolbelt when it comes to identifying, targeting, and eventually selling to a key market segment. Most of these combine consumer feedback with meaningful data. However, if you find that competitors seemingly are always...

Three Web-Based Tactics to Get a Pulse on Your Place in the Market

Three Web-Based Tactics to Get a Pulse on Your Place in the Market

Nearly every open market has a leader. Typically, the number two and three spots can also be strong positions for a firm to occupy, especially if the market is still growing. While these positions are said to all be “strong,” the correct strategy for increasing or maintaining market share will vary...

Do You Have a Clear View of Your Market?

Do You Have a Clear View of Your Market?

You may know your company inside and out, but it is much more difficult to know the moving pieces in the industry around you. By industry knowledge, we don’t necessarily mean well-worn metrics like annual forecast demand or largest buyers, though these are important. Rather, we’re referring to a...

CHROs: Are You Sitting at the Conference Table or the Kid’s Table?

CHROs: Are You Sitting at the Conference Table or the Kid’s Table?

While everyone recognizes the need for a solid HR department headed up by a reliable CHRO, they can often get left out of the broader strategic company loop. As a CHRO, it’s important to make room for yourself at the conference table so you’re not only always aware of business decisions and...

What is Technical Debt

What is Technical Debt

Similar to financial debt, technical debt isn’t automatically bad. Well managed tech debt can bring your company great benefits. Basically, technical debt is the result of development teams who push to rush a project in a knowingly imperfect manner to achieve a deadline. It’s the result of a...

3 Questions to Gauge If Your HR Team is Delivering Value

3 Questions to Gauge If Your HR Team is Delivering Value

The early stages of a business are great way for any department, especially HR, to demonstrate company-wide value. However, when things start to stabilize and the growth cycle plateaus, how does your HR department continue to show just how important you are? And you are important!

Tracking Goals Between Formal Progress Meetings

Tracking Goals Between Formal Progress Meetings

 

It’s typical for companies to look at their goals’ progress on a quarterly basis. While this can be helpful, it results in having to wait 3, 6, even 9 months to make adjustments if you’re not making progress. So, now is always the time to think about your goals.