New Problems, Same Old Tools There are a broad range of tools that companies use to create and execute strategy: from SWOT analysis to PEST models, from Porter’s 5 Forces to the Balanced Scorecard. They are all helpful in their own way, but the tools have not kept pace with today’s dynamic market. Consumers and customers need to be at the center of the equation, digital is everywhere, and data analytics are combined with AI to make sense of volumes of data.
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