Design Thinking is not democratic. Well, at least it shouldn’t be. If you don’t know what Design Thinking is, my previous statement probably didn’t make any sense. Don’t worry. If you’ll stick with me, I’ll explain what it is before I explain why it shouldn’t be democratic.
It’s easy for us to view competition as “the reason we can’t charge more.” However, if you only view competition through this lens, you will continue slashing your prices until you’re unprofitable. We must recognize that competition doesn’t only force companies to cut their prices (and profits)....