Aspirant Blog | Jesse Newton

Competition Makes You Better

• Jesse Newton
• Marketing and Sales

It’s easy for us to view competition as “the reason we can’t charge more.” However, if you only view competition through this lens, you will continue slashing your prices until you’re unprofitable. We must recognize that competition doesn’t only force companies to cut their prices (and profits). Competition drives companies to be better, and thus serve their customers better.

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