September 5, 2019
Design Thinking is Not Just for Design Teams
As a career marketer with a great passion for innovation, I was very excited by and curious about the concept of Design Thinking when I first started to read about it. At the same time, I was a bit skeptical. It seemed to be perfect and logical for developing new and innovative products, but I wasn’t convinced that it could be used beyond this application.
Therefore, when I had the opportunity to be involved with a weeklong Design Thinking session to support its facilitator, I took the chance to see this process at work.
I loved it.
It was about getting out of your office and talking to and listening to people, specifically, the end consumer. It meant that you weren’t just making assumptions based on data. Design Thinking combined data usage with people’s experiences. It meant a deeper connection with consumers and more collaboration with co-workers.
With my interest into consumer behaviors, the training went so well that I began to help facilitate Design Thinking workshops on a regular basis. Through this experience, I saw firsthand how truly powerful Design Thinking is and how far reaching its impact can be to drive real business growth. I also realized that as long as you have consumer curiosity, and you're a good facilitator, a good listener, and a good collaborator, you can become skilled in this approach and use it effectively for marketing purposes.
Design Thinking Framework.
Michele is Aspirant's Director of Marketing & Innovation, and is a senior marketer and facilitator with 25 years of extensive experience in brand management, strategy development, Design Thinking, and innovation. She works with various corporations and non-profit businesses as a consultant to help them grow their business through strong strategy, marketing plans, and skills development. She has worked with companies in the Fortune 100 and Global 1000 as well as mid-sized companies in a range of industries, with a focus on healthcare.